Commercial breaks

I’m not much of a TV watcher.

But from whatever little I do, what irks me most are celebrities endorsing harmful products. Almost every actor worth his stardom is endorsing some online game with a disclaimer “Addiction can cause financial losses. Play responsibly.” It is a disease that will destroy the financial wellness of idle gamers.

A distressed parent enrolled her child in my financial literacy class. She shared that her son had funded online games from a digital wallet from her phone with INR 1,50,000. It is not a small amount for middle-class Indians. Not to mention that her passwords and phone locks were not in place.

Next are mouth fresheners, many of which are known to be carcinogenic. But each company takes a ‘holier-than-thou’ line claiming their product is safe.

It is high time the Advertising Standards Council of India takes a firm stance against this. Let them invent more products with the same brand name to bypass the rules. Like alcohol brands launching everything from club sodas to fashion lines, to stay alive in TV Commercials.

I find YouTube ads irritating because they pop up when a serious topic is on. And I must keep pressing the ‘Skip ads’ button while sharing a video with trainees.

I refuse to pay every platform for an ad-free experience.

Maybe they start charging to bypass the ‘Accept Cookies’ pop-ups over comment boxes 😊

My rant is not over yet. I hear media companies stop getting ad revenue if they speak in politically incorrect tones., and are compelled to fold up.

Are there any alternative revenue channels for platforms?


Friday Faithfuls at MLMM hosted by Jim Adams

10 thoughts on “Commercial breaks

  1. Is the amount meant to be 150,000? So how much is that in US dollars? About $1800, right? I’d be livid if my kid did that. I agree with you. I roll my eyes every time I see a gambling commercial that shares the 800 number for getting help with addiction. Pretty counterintuitive if you ask me.
    I am pissed all the streaming platforms just upped prices to get people to pay for the removal of ads. I’m not paying for it. My kids balked at first, and I told them this is how tv was when Mom was growing up! We had to wait for the commercials, and we couldn’t pick whatever we wanted to watch whenever we wanted.

    Liked by 2 people

      1. I agree with Melissa! What is the point in adding a disclaimer that gambling can be addictive to a gambling ad? If the motive is to not let the public get addicted to such games, isn’t it better to not create them at all? I really hope your thoughts reach the Advertising Council Reena!

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