Understanding markets

“But these clouds are clearly foreign, such an exotic clutter against the blue cloth of the sky”

“Now you know why,” exclaims the fashion designer as she puts the book aside, “we focus on export markets instead of local ones. Anything that is foreign is treated as exotic, something to be cherished. Indians have grown up with colours embroidery and a wide variety of handwoven fabrics. They just analyse and compare. It does not excite them.”

The interns learn their first business lesson. They need to understand markets.

The next line planned by Hannah for local markets is evening gowns made of a shiny, stretchable fabric. 

This comes dirt cheap at wholesale rates from China. See how the collection sells for Xmas holidays, as people get out to party post-Covid. 

And you only deal with tailors, no embroiderers and weavers from different states….

Prosery: Clouds

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